Hey, Just a Minute (or Why Google Isn’t Twitter) By Randall Stross

Be fair, attentive, and customers
will return.

Google moves faster than some of its critics think. But even if didn’t, the more important question is this: Do we really want Google’s search engine to swallow Twitter’s output as fast as it comes, without filtering, analyzing and ranking by authority?

“Real-time search begets real-time spam,” writes Danny Sullivan, the editor in chief of the Web site Search Engine Land.

Anyone who signs up to follow a particular Twitterer receives tweets instantaneously, as they are dispatched (when the system is functioning). Filtering is not an issue in such cases: The 1.77 million followers of Britney Spears presumably look forward to receiving every morsel of information broadcast from her account.

But if one wants to search Twitter for tweets about a topic — say, about Ms. Spears, but encompassing anyone’s tweet that happens to mention her — Twitter’s data fill an ocean in which it’s hard to find specific fish.

Twitter’s search page says, “See what’s happening — right now.” But Twitter’s database was not originally designed to be searched like Google’s was. Last year, in fact, Twitter bought another start-up, Summize, to provide it with search functionality.

Even so, search performance on Twitter is sluggish compared with the live tweet stream. Mr. Sullivan notes that Twitter’s search service does not consistently deliver real-time results: 20 or more minutes often pass before a given tweet appears in search results. At Google only hundredths of a second are needed to check its index when a search phrase is submitted. But to prepare, the company re-surveys the wide Web to update that index on a schedule that the company does not divulge. Some Web sites, like those of news organizations, are checked very often. Others await their turn in a rotating schedule of visits by Google’s crawler, the software that collects copies of Web pages.

Peter Norvig, director of research at Google, says that Larry Page, one of Google’s co-founders, has consistently pushed the company’s engineers to index the most active Web pages faster. When the frequency was increased to hourly, Mr. Page insisted that the interval be referred to as “3,600 seconds” to emphasize that it would be reduced further, which it was.

Google checks news feeds constantly but does not so easily pull in tweets. At a press event in London last month, Mr. Page was asked to comment on any plans that Google had to search Twitter in real time. After praising Twitter for doing a “great job” in showing information to users in real time, Mr. Page said he had long been pushing his search teams to index every second. “They sort of laugh at me and go, ‘It’s O.K. if it’s a few minutes’ old,’” he said. “And I’m like, ‘No, no, it needs to be every second.’”

A number of search start-ups have appeared recently that differentiate their offerings from older search engines’ by playing up their specialized focus on the real-time Web. For example, OneRiot, based in Boulder, Colo., covers Twitter among other social media, but it has an intriguing means of reducing Twitter spam: it does not index the text in tweets — it plucks only the links, reasoning that the videos, news stories and blog posts that are being shared are what others will be most interested in.

OneRiot follows the link, checks for spam by comparing the content of the page with the content of the tweet, and then uses its own algorithms to figure out where the link should go in its always-changing index of “hot” items.

Strictly speaking, this is not real-time processing. But checking links before adding them to the index seems to be time well spent.

Tobias Peggs, general manager at OneRiot, said his company could process, check and index a link within 37 seconds. When asked why he bothered to measure the seconds if it took 20 or more minutes just to receive searchable tweets from Twitter, he explained that the delays at Twitter’s search site did not affect his company’s search service, which receives the data stream at the same time Twitter’s own search engine does. Because one venture capital firm, Spark Capital, has invested in both OneRiot and Twitter, OneRiot has “access to Twitter data that other third parties don’t,” Mr. Peggs said.

GOOGLE crawls Twitter’s Web site — the frequency is not disclosed — to collect the same links included in tweets that OneRiot collects, and these may show up in Google’s search results. If Google were to negotiate direct access to the tweet stream that OneRiot enjoys, it presumably could move just as fast and match OneRiot’s lists, like “most shared today” or “today’s hottest videos.”

Source: http://www.nytimes.com/2009/06/14/business/14digi.html

Smart Social Networking For Your Small Business by Frederic Paul

Be fair, attentive, and customers
will return.

Next to mobility and cloud computing,
social networking was the talk of
Interop this year--especially at a
conference session devoted to social
software tools and a portion of the
Unconference, where real SMB users
talked about how to make the most of it.

But perhaps the best thing I learned
about social media came in a meeting
with security vendor ESET. Just as at
a recent Intuit ( INTU - news - people )
town hall where I discovered Social
NOT-working, at Interop, ESET director
of marketing Liz Fraumann shared the
abbreviation for Social Media as "So
Me." Perfect, isn't it?

Anyway, Social Software Tools: A
Critical Evaluation offered useful
insight into the choices SMBs need
to make when moving into social
networking. Tony Byrne, founder of
CMS Watch, started with a useful
breakdown of the complex world of
social networking, beginning with
separating external and internal
applications, depending on whether
the connections occur inside or
outside your company:

External

--Branded community

--Tech support

--Reader interaction

--Partner collaboration

--Professional networking

--Hosted user blogs and blog
comments (you host, but don't
control, user postings)

Internal

--Project collaboration

--Enterprise collaboration

--Enterprise discussion
(especially useful after
a merger or acquisition)

--Information organization/
filtering

--Knowledgebase management
(collaboration)

--Communities of practice

--Enterprise networking (intranets
and/or Facebook groups for
employees); vendors include
Ning and Lithium

Of course, where social networking
takes place is only the first part of
the puzzle. The networking itself
can take many forms:

Social Networking Functions

--Blogs; vendors include Six Apart,
Google's ( GOOG - news - people )
Blogger and Automattic's WordPress

--Microblogs (Twitter)

--Wikis; vendors include MediaWiki
(the foundation of Wikipedia), Atlassian,
MindTouch and Socialtext)

--Project tracking/participation software

--Multimedia (video/audio, internal or
external, including YouTube)

--Information ranking/filtering--voting

--Discussion forums

--Presence/instant messaging (IM)

--Public social networks, including
Facebook, LinkedIn, Xing and MySpace

Each of these functional applications
has its own uses, strengths and
weaknesses.

Source: http://www.forbes.com/2009/06/05/social-networking-interop-entrepreneurs-technology-bmighty.html

What's The Best Advice In An Economic Downturn?

Be fair, attentive, and customers
will return.

In an economic downturn,
customer satisfaction is
crucial. Actually, it's
important three-hundred-
sixty-five days a year.


People, in general, are
short on time and money.
They are concerned about
how their money is spent,
and on what.

There are numerous ads on
posters, television, at
the market, store fronts,
libraries, and cars are
sporting messages to buy.

Customers have access to
information via the
Internet. They are informed.

They will buy your product
or service if you've answered
the following.

Will your product or service
save me money? Why should I
buy your product or service?
How can your product or service
help me? Will it make me money?
Will my life be improved?

Answer one or more of those
questions before presenting the
sales campaign. The answer(s)
must be stirred in the
advertisement.

"There isn't one thing, but several
to help in an economic downturn."
You stabbed your eyes at the title.

You're right. There are other means
to get customers to return, but one
action on your part is essential.

Yes, new ideas, cutting-edge products
or services, better technology,
and easy payment plans help repeat
business. Also, answering
questions when it's not a good time,
and resolving issues that arise with
customer purchases. These simple
actions bring customers
back.

"What brings 'em back?" You tapped
three fingers on your desk.

The secret to keeping a customer is
consistent behavior. It pulls customers
back faster than anything else. The
principles that landed you their trust
is the glue securing additional
business from them.

Consistency, no matter where, is
relaxing. It's easier, better,
to deal with.

Happy customers advertise for you.
They tell friends, associates, which
means new customers.

Clients, customers, mouth-to-mouth
advertising is more productive than
an ad placed by you. Mouth-to-mouth
ads spread faster. You're likely to see
results with it, first. A big advantage
to you is that it's free.

Let's look at an example.

A customer buys fresh fruits and
vegetables from your place of business.
A play-area sits in front of the store.
The customer leaves her baby there while
shopping. Of course, there's an attendant,
maybe three.

The lady, when finished shopping, takes
her baby home.

The baby is tired from the trip, playing,
and takes a nap.

The mother unpacks groceries, undisturbed.
She does other duties around the house
before the baby wakes up. Perhaps, she
naps too.

The customer is happy with the consistency,
order, and the flow of her day.

What would happen if the play-area
was removed?

It forces the lady to get-up earlier, or
run late for the day.

"Why?" You questioned.

She'll need time to adjust her plans,
routine, before shopping.

She dislikes the time spent to find a
sitter. A sitter for her child is
expensive. Maybe, she can find a
relative to take care of the child.

She has to slice time away to
arrive at the relative's house. Allow
the child to get comfortable before
leaving.

The customer is rushing by the time
she gets to your store, and cranky.
Consistency is removed.

The baby cried on the way to the
relative's house. The baby felt the
mother's frustration.

The customer will look for a store
closer to where the baby-sitter lives.

At your store, she's stressed.

The ripple effect happened because
one factor was removed, and that was
consistency.

Customers will return to consistent
behavior from you, your product, or
service. The secret is using the same
principles that closed the deal on day
one. Customers will word-of-mouth
advertise for you, which brings new
customers. Customers purchase
products or services if they see benefits
in doing so.

The Economic Down-Turn Can Divide A House

Be fair, attentive, and customers
will return.

According to a survey by
Reuters, the economic
down-turn divided
small business owners.

The survey points out
how small business
owners are taking less
money home, and it's
harder to get a loan.

Seventy-three percent
of the people complained
of worsened conditions.
Eight percent were happy,
and saw improvement.

There will always be a small
percentage of people who
thrive during a recession.

The focus of this post is on
how to survive the down-turn
while keeping your house,
business, intact.

First, it's necessary to
eliminate dead weight.

"What do you mean by
dead weight?" Several
asked.


Dead weight refers to the
people who give-up in
your house, business.

"Close the doors." A
partner suggested. "We can't
survive the economic down-
turn."

"Can't beat a recession."
Someone else chimed in.

"I guess, we betta sell while
we can." Another uttered.

It's best to buy-out the
dead weight, or do what is
needed to break-away from it.

Fill your mind with survival
thoughts.

Look at each product or
service you offer. Ask
yourself some questions.

Is it feasible to close a
product or service? Is
it wise to make an item
smaller, but sell it at the
regular price? Will my
customers stop buying
a smaller version? Should
production time be cut?
Should over-time be done
away with? Certain people
have to be laid off?

Ask specific questions
pertaining to your business.

Look at suppliers. Should
you turn to different suppliers?
Less costly suppliers, but maintain
a quality product or service?

The economic down-turn will
force customers to hold-on
to their money, or spend less.

You'll have to make adjustments
to keep the economic down-turn
from dividing your house, business.

Simply, take common sense
measures in an economic
down-turn. Consider the pro
and cons before any money
is sent out of the door.

In closing, careful thought
is mixed in every business
decision to survive an
economic down-turn. Don't
allow your house, business, to
be divided by fear. Get yourself
in survival business mode.

What Can Small Businesses Do To Survive

Be fair, attentive, and customers
will return.

There are steps small businesses
can take to help survive the
economic turn-down.

The time for spending on
advertising without careful
thought is over.

Concentrate your advertising
dollars where customers are
seeing your ads.

"How will I know that?" You
pondered.

Ask them.

Here's a possible scenario.
"Thank you for your order,
Mrs. Smith.

She'll respond.

After she replies, use the
opportunity to question
her.

"May I ask, where did you
see our ad?"

Make a note of it.

Put a code in your ads to
see which publications
are earning their keep.

The code is simple. The
code for Catz Newsletter is
Ctz, or any mixture of
letters you like.

Let's look at the code
using different letters.
Possible combinations
are: Ct, Ca, Cn, Cz,
or Cl.

"How would I put a code
in my ad?" You asked.

Take a look.

M. Glenn's Creative
Services
1234 Any Street
Dept. Cl
Some, State 56789-1011

The morning coffee with
bagels treat takes it place
in your past.

A better idea is to have
employees bring in coffee,
cups, napkins, sugar, and
cream. Or, ask everyone
to share in the purchase
of those items.

The person who is assigned
to buy sugar must keep it
in stock, or available.

It isn't necessary to buy
name brands.

Hold a meeting. Explain
how the economic turn-
down touched your
business. In order for
the business to survive,
everyone is required
to contribute. Unless,
it would cause a hardship.

Never force anyone to
participate. There are those
living pay-check to pay-
check. They couldn't
slice another cent away for
anything else.

The economic turn-down
hit Main Street, Wall Street,
and all streets in between.

Be mindful of the amount
of paper towels, plastic
cups, pens, and other
supplies used.

All businesses must cut-
away employees not
contributing to the
organization.

"Why?" You asked.

The survival of your business
demands it. Perhaps, when
the economic turn-down is
ended, you'll employ them
again.

The same advice is true of
out-lived its usefulness
equipment.

If your equipment is costing
more to fix than its producing,
replace it. Perhaps, a used
version works well.

An option, too, is bartering.
You exchange your services
for used equipment, or as part
payment.

"How would I do that?" You
questioned.

Train a friend's son/daughter
to co-manage, manage, your
business. It will be a learning
experience for him/her.

In return, you'll get updated
equipment, maybe used.

Set your mind into business
survival mode. You must get
beyond the economic turn-
down.

If necessary, tack the words
on your computer, office door,
mirror, desk, or company board.

The words are: cut-back, trim,
costs.

In conclusion, small businesses
can survive an economic turn-
down, and rise stronger. It
takes determination, and common
sense adjustments.

Economic Turn

Be fair, attentive, and customers
will return.

The economic turn down has
hurt main street, your street, and
mine. Still, it has taught us
how to survive it, a crisis.

"It's just been hard." You said.

Let's look at the positive side.

You learned how to prioritize.
There isn't anymore wasteful
spending. The economic turn
down requires you to figure
out how much you have,
where it's needed most,
and then use money wisely.

You learned how to budget.
It means you learned to manage
yourself, life better. The
results are life is less
stressful, and more meaningful.

There are countless ailments
involved with being stressed
out.

Less money to spend stops
you from eating out, or not
as often. Simply, cut-out
spending on anything that
isn't necessary to live
life, or sustain life.

You learned discipline. It
points to the fact that you
learned to say "no" to wasting.

Perhaps, you are sharing living
arrangements due to the economic
turn down. It's possible you're
closer to family, because you
opened your living space to
them. Enjoy time with them
that you couldn't otherwise.

If the arrangement didn't turn
out well, you were willing to
help. Yes, learn from that
too.

"What is there to learn?"
You asked.

Rules are required. Did you
set any? Boundaries have to
be respected.

Look at what happened, and
figure out how to improve
the situation. Or, just give
the person space. The person
could have a change of attitude
after thinking his/her situation
through.

Use your new skill. Teach
others how to use money
wiser.

Start with a friend, neighbor.
Advertise your service by
word-of-mouth.

Word-of-mouth advertising
spreads like wild-fire. It can
provide better coverage than
a paid ad. Later, when funds
allow, place ads.

"How will I teach?" You
questioned.

Explain what you learned
from the economic turn
down. Walk through it
step by step.

Buy an item used often in bulk.
Advise how doing so will save
money, for example. Try the
store brand, and stop using
name brands. Make a list
before shopping. Stick to it.

Give for instances in your
life before you learned from
the economic turn down.

Ask questions, get people
involved with telling about
their habits prior to the
economic turn down.

Everyone will laugh, enjoy
your class.

Ask for feed-back. Feed-back
helps you. You'll learn
what people want to know.

Turn ideas upside down, inside
out, and side-ways. Get as much
use as possible out of it.

You taught a class at home.
Take the focus of the class
to someone's house who didn't,
for whatever reason, attend.
Ask your new client to invite
his/her friends.

It's possible you'll get a bigger
customer base.

In closing, scoop-up what you
have learned from the economic
turn down, and profit from it.

How To Make Money

Be fair, attentive, and customers
will return.

Let's face it, we are in hard
economic times. Still, some
are making money, and
starting their own businesses.
It requires determination,
and thinking out of the
box.

"What do you mean?" You
asked.

You can make money taking
surveys. Link to someone else's
product, and the list goes on.

Is it right for you? Will you
make money? Is it something
that would motivate you to
go the extra mile, even
introduce family to?

If the answer is yes,
great!

If you responded with a no
answer, keep reading.

Are you making cookies at home,
and people are buying them?
Maybe, you write greetings, and
others are interested. You take
care of a child. People are
coming to you for advice, and
want to pay you for listening.
All you're doing is giving your
opinion. You have started a
business.

"I don't understand." You said.

The cookies you are baking can
become a bigger business.
Ask the people who are buying
your product to tell others.
Place flyers at places you
frequent.

Do some research about your
area, and see if it's feasible
to start a bakery.

If not, continue to make
money by selling cookies.

People are asking you to
write greetings in time of
a death, graduation, anniversary,
other occasions. This is the
time to start your business.

Take it further. Check-out the
greeting card section at
stores. What cards are most
like yours? Get names and
addresses. Write the greeting
card company for guidelines.

You take care of a child.
Look into caring for more
children. You have started
your business. Take it to
the next level.

You're making money at
home. It is something you
take pleasure in doing.

Family members can join
you in your business. It
saves money. Although, they
will want to share in the
profits, or get paid.

Put everything in writing.
List what family members
or anyone else contribute,
and is promised in return.

Memories fade. Avoid
confusion by recording
every move made in the
business.

Don't be afraid to go the
extra step with a hobby,
or an activity you're doing
already. In an economic
downturn, make money
at what you like to do, are
doing. In reality, you have
started a business.