How To Survive A Recession

Be fair, attentive, and customers
will return.

The first step to survive a
recession is attitude. The
thought of I will survive
should play-over in your
mind.

Write the words down on paper.
Place them on your night-stand,
computer, clock, and where you
can easily see the words. Look
at them when the recession
knocks on your business door.

Customers are the life-line of
your business. You'd like to
keep all of your customers,
but the survival of your business
stops you.

People who have problems paying,
let them go. They will sink you,
and your business. Don't let a
customer's over-do balance go
anywhere near thirty days. You
can't afford it if your business
is to survive the recession. It
is impossible to have customers
sixty, ninety, days due, and
survive. Your business will be
engulfed by the recession.

Pay attention to your costs. I'm
referring to every cent you are
spending on paper clips, for
example. Paper clips can be used
over and over. Don't throw them
away after one use. Look at the
amount of paper cups, paper
towels, used. Do you need to
buy paper cups? Cut back where
you can. You'll be amazed at how
cutting back adds up to big savings.

There is an aspect of your business
that shouldn't be cut during a
recession.

"You just said cut back." A few
reminded me.

Yes, I did. During a recession,
people buy. In order for them
to know about your product or
service, advertising is a must.
Keep your ad going. Only,
advertise where people are
seeing it.

"How do I know where people are
seeing my ad?"

Ask them.

If possible, advertise more.
Remember, customers are the life-
line of a business, recession or
not. The survival of your business
depends on people, customers.

Keep employees aware of your
business circumstances, their
jobs. They will appreciate it,
and work harder.

In closing, survive a recession
by keeping a positive attitude,
let problem customers go, be
mindful of costs, advertise, and
advise employees of the business
situation, their jobs.