What Can Small Businesses Do To Survive

Be fair, attentive, and customers
will return.

There are steps small businesses
can take to help survive the
economic turn-down.

The time for spending on
advertising without careful
thought is over.

Concentrate your advertising
dollars where customers are
seeing your ads.

"How will I know that?" You
pondered.

Ask them.

Here's a possible scenario.
"Thank you for your order,
Mrs. Smith.

She'll respond.

After she replies, use the
opportunity to question
her.

"May I ask, where did you
see our ad?"

Make a note of it.

Put a code in your ads to
see which publications
are earning their keep.

The code is simple. The
code for Catz Newsletter is
Ctz, or any mixture of
letters you like.

Let's look at the code
using different letters.
Possible combinations
are: Ct, Ca, Cn, Cz,
or Cl.

"How would I put a code
in my ad?" You asked.

Take a look.

M. Glenn's Creative
Services
1234 Any Street
Dept. Cl
Some, State 56789-1011

The morning coffee with
bagels treat takes it place
in your past.

A better idea is to have
employees bring in coffee,
cups, napkins, sugar, and
cream. Or, ask everyone
to share in the purchase
of those items.

The person who is assigned
to buy sugar must keep it
in stock, or available.

It isn't necessary to buy
name brands.

Hold a meeting. Explain
how the economic turn-
down touched your
business. In order for
the business to survive,
everyone is required
to contribute. Unless,
it would cause a hardship.

Never force anyone to
participate. There are those
living pay-check to pay-
check. They couldn't
slice another cent away for
anything else.

The economic turn-down
hit Main Street, Wall Street,
and all streets in between.

Be mindful of the amount
of paper towels, plastic
cups, pens, and other
supplies used.

All businesses must cut-
away employees not
contributing to the
organization.

"Why?" You asked.

The survival of your business
demands it. Perhaps, when
the economic turn-down is
ended, you'll employ them
again.

The same advice is true of
out-lived its usefulness
equipment.

If your equipment is costing
more to fix than its producing,
replace it. Perhaps, a used
version works well.

An option, too, is bartering.
You exchange your services
for used equipment, or as part
payment.

"How would I do that?" You
questioned.

Train a friend's son/daughter
to co-manage, manage, your
business. It will be a learning
experience for him/her.

In return, you'll get updated
equipment, maybe used.

Set your mind into business
survival mode. You must get
beyond the economic turn-
down.

If necessary, tack the words
on your computer, office door,
mirror, desk, or company board.

The words are: cut-back, trim,
costs.

In conclusion, small businesses
can survive an economic turn-
down, and rise stronger. It
takes determination, and common
sense adjustments.