Brand Ban in Retail Stores

Be fair, attentive, and customers
will return.

Don't be upset, surprised, when a
brand your mother used, and then
you started using, can't be found
at your favorite retailers. The habit
of using the detergent turned into
years. It felt like a fourth cousin,
friendly.

The recession forced you to pick house
brands, store brands, generic brands,
which were within your budget. Of
course, other shoppers, were coerced
into selecting generic brands too.

People, in general, are pleased with
the generic brands. Naturally, brands
people like, they become loyal to. It's
good for the retailer, because house,
store, generic, brands cost less. They
are cheaper to stock. Retailers want to
accommodate customers, but are on the
look-out for bargains too.

Retailers are responding to the recession,
their customers, by providing affordable
house, store, generic, brands. They have
to select which brand names to shelve. It's
a brand ban. Or, some feel it's the "win,
play, show," strategy.

The "win, play, show," strategy means each
department, division, is analyzed for growth
potential, customer confidence, and advantage.

In other words, the retailers on your street
and mine reacted to their customers' behavior
by cutting back on the number of items they
make room for, shelf space nestles top selling
products, and brands crawling to the doors are
reduced. Also, brands will be removed from
shelves permanently.

The strategy remains in effect until it's
no longer feasible to do. There's no
indicator of when retailers will go back
to the "old" way.

Industry experts explained retailers want
to contract lower prices on advertising.
They, too, are looking to stretch their
dollars as far as possible.

It's reported that Wal-Mart(the United
States' largest retailer), Walgreens,
and CVS took the steps to a brand ban.

Source: http://newsblaze.com/story/20100228160350writ.nb/topstory.html