Google's Fashion Shopping Web Site

Be fair, attentive, and customers
will return.

Google created a new e-commerce web
site that improves how fashion is
presented and sold online.

Boutiques.com is a collection of
hundreds of virtual boutiques
merchandised by designers, retailers,
bloggers, celebrities and just people.

Shop for the style of the actress Carey
Mulligan or Mary Kate and Ashley Olsen
to name a few celebrities who signed up
for the launch.

You can build your own boutique and amass
followers who can comment on your style.

For every boutique on the web site, there
are dozens of additional choices inspired
by a designer's or celebrity's style;
generated by algorithms with product
photos that are much larger/sharper than
on other shopping web sites.

The inspiration panel automatically adjusts
for your style.

The technology was developed by Like.com, a
Silicon Valley company co-founded by Munjal
Shah, which Google acquired last summer for
a reported $100 million.

Mr. Shah leads the team for Boutiques.com.