Target Groups?

Be fair, attentive, and customers
will return.

In business, a target group of
people can be seniors citizens,
teens and/or toddlers, for
example.

The target groups are people
an organization directs its
advertising message to, and
these people are likely to
purchase the organization's
product or service.

Target groups help with an
organization's mission, use of
resources and long-term
goals. It's a matter of survival
for an organization to figure-out
its target group/ market.

If an organization pin-points the
wrong target groups than it can't
make a profit or fulfill its
business mission.

Source: http://wiki.answers.com/Q/Why_are_target_groups_used&updated=1&waNoAnsSet=2