Target Groups?

Be fair, attentive, and customers
will return.

In business, a target group of
people can be seniors citizens,
teens and/or toddlers, for
example.

The target groups are people
an organization directs its
advertising message to, and
these people are likely to
purchase the organization's
product or service.

Target groups help with an
organization's mission, use of
resources and long-term
goals. It's a matter of survival
for an organization to figure-out
its target group/ market.

If an organization pin-points the
wrong target groups than it can't
make a profit or fulfill its
business mission.

Source: http://wiki.answers.com/Q/Why_are_target_groups_used&updated=1&waNoAnsSet=2

Twitter: To Send Forth A Paid Search

Be fair, attentive, and customers
will return.

Twitter, the micro-blogging and social
networking service, allows members to
send/receive a text up to 140 characters.

It's reported that Twitter is setting-up
to add a paid advertising system. The
search will be called Promoted Tweets.
Advertisers will use up to 140 character
ads on top of specific searches. An
advertiser's tweets will be located where
they can be seen easily, and not confused
with information about the company,
its products.

Best Buy, Starbucks and Virginia America
are ready to work with Twitter per reports.
This is Twitter's first attempt at
sending forth a paid search.

There's chatter about a narrowing interest
in micro-blogging.

Source: http://newsblaze.com/story/20100423160158writ.nb/topstory.html