How To Get Customers To Return

Be fair, attentive, and customers will
return.

People, in general, are short on time and
money. They are concerned about how their
money is spent, and on what.

There are numerous ads on posters, television,
at the market, store fronts, library, cars are
sporting messages to buy, and anywhere else
you look.

Customers have access to information via
the Internet. They are informed.

They will buy your product or service if
you've answered the following.

Will your product or service save me money?
Why should I buy your product or service?
How can your product or service help me?
Will it make me money? Will my life be
improved?

Answer one or more of those questions before
presenting the sales campaign. The answer(s)
must be stirred in the advertisement.

"There isn't, just, one thing." You stabbed
your eyes at the title.

You're right. There are other means to get
customers to return, but one action on your
part is essential.

Yes, new ideas, cutting-edge products or
services, faster, better technology, and
easy payment plans help repeat business.
Also, fairness, answering questions when
it's not a good time, and resolving issues
that arise with customer purchases bring
customers back.

"What brings 'em back?" You tapped three
fingers on your desk.

The secret, to keeping customers, is
consistent behavior. It pulls customers
back faster than anything else. The
principles that landed you their trust,
initially, is the glue securing,
additional, business from them.

Consistency, no matter where, is relaxing.
It's easier, better, to deal with.

Happy customers advertise for you. They
tell friends, associates, which means new
customers.

Clients, customers, mouth-to-mouth
advertising is more productive than an ad
placed by you. Mouth-to-mouth ads spread
faster. You're likely to see results with
it, first. A big advantage to you is that
it's free.

Let's look at an example.

A customer buys fresh fruits and vegetables
from your place of business. A play-area
sits in front of the store. The customer
leaves her baby there while shopping. Of
course, there's an attendant, maybe three.

The lady, when finished shopping, takes her
baby home.

The baby is tired from the trip, playing,
and takes a nap.

The mother unpacks groceries, undisturbed.
She does other duties around the house
before the baby wakes up. Perhaps, she
naps too.

The customer is happy with the consistency,
order, and flow of her day.

What would happen if the play-area was
removed?

It forces the lady to get-up earlier, or
run late for the day.

"Why?"

She'll need time to adjust her plans,
routine, before shopping.

She dislikes the time spent to find a
sitter. A sitter for her child is
expensive. Maybe, she can find a
relative to take care of the child.

She, still, has to slice time away to
arrive at the relative's house. Allow
the child to get comfortable.

By the time the customer gets to your
store, she's rushing. The customer is
cranky. Consistency is removed.

The baby cried on the way to the
relative's house. The baby felt the
mother's frustration.

The customer will look for a store
closer to where the baby-sitter lives.

At your store, she's stressed.

The ripple effect happened because
one factor was removed, and that was
consistency.

Customers will return to consistent
behavior from you, your product, or
service. The secret is using the same
principles that closed the deal on day
one. Customers will word-of-mouth
advertise for you, which brings new
customers. Customers purchase products
or services if they see benefits in
doing so.

What Profitable Businesses Must Have

Be fair, attentive, and customers
will return.

"There are too many things to mention."
You complained to your bird.

Yes, profitable businesses involve many
factors. It can't be denied. Success follows
the inventive person, that means investing in
new product(s) and/or service(s).

You must find ways to keep your target
market coming back. Yet, a business
must attract new customers.

"How do I manage that?" You blurted.

Provide discounts to customers, send
loyal customers, free, samples, inform
them of new products that can be
purchased below cost, and fill them in
on information they can use in their
businesses. Make it clear that the below
cost on new products or services lasts
for a short time. Buy now at the introductory
price, because it'll go away in two weeks,
for example.

Pitch the idea of he/she referring others
for a rebate, or price cut on future purchases.

Happy customers tell others. The word-of-
mouth advertising spreads like a wild fire.
It's priceless, and an effective, business, tool.

Be fair and attentive to your customers.
They will be loyal, and bring you new
customers. Of course, the new customers
will tell others.

"What is the profitable business must
have?" You rolled your eyes upward.

Customers, potential customers, should
be treated with care. Your business
establishment is to deal with them
professionally, fairly.

If a product or service costs less than
what a customer paid, what should you
do?

Immediately, refund the difference, or
give him/her a credit. Certainly, bring
it to the customer's attention.

"But, if a customer gets irate, I can't
stay calm." You rolled your eyes.

Take a deep breath, two if needed.
Focus on the problem, issue, and not
the stressed customer.

Let customers know you understand,
and are willing to resolve the issue.
Assure them that the issue, problem,
will be handled. As a matter of fact, tell
them you're on it, now. Ask for time to
address it. Move away from the client,
or put him/her on hold.

It gives you time to collect your thoughts.
Still, get to the, root, cause of the customer's
problem. Enlist the help of someone
else if needed. Perhaps, you over-looked
something. Stressful moments does that.

An effective staff, employee, will tackle
a customer's problem, and solve it. Some
businesses have a person, department, to
handle issues, concerns.

Every employee must understand the
organization's goal(s), code on handling
disputes in regard to customers.

When an employee is hired, explain
what is expected, and how it is achieved.
Yes, it is a strict routine.

However, when you communicate it to
employees, allow it to come across in a
friendly tone. Employees will strive to meet
the objective(s).

Remember, pause for questions or
comments. Leave an opportunity for those
who want to exchange thoughts. Encourage
input from employees, at anytime.

All profitable businesses hold onto
patience, attentiveness, not only when
customers are smiling, but, also, as
stress grabs them by the throat. The
way you, your employees, resolve the
situation determines whether or not he/
she returns as a customer. One of the
goals is to keep, existing, customers.

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