Wednesday, January 16, 2008

Customer Service That Brings Repeat Business

Be fair, attentive, and customers will
return.

Customer service is assisting, providing a
service, giving help and/or support. How
you, your employee(s), handle customers
determine whether or not they return.

"What will bring a customer back?" You
asked.

The first factor is attentiveness. If a
customer complains, for example, about
being on a certain floor, of a hotel,
direct your focus to the problem.

"I don't like staying on the third floor,
uneven numbers are bad luck.," Mr. Tate
said.

"It's nothing wrong with the room, and I'm
not sure there's another room available."
The clerk taps information into the computer
system.

After that, the customer, most likely, asked
for a manager, or packed immediately.

The clerk didn't, politely, address Mr. Tate's
concerns. He didn't want to stay on certain
floors, no matter how nice the room was.

His/her response should have been the
following.

"I understand, Mr. Tate. Would you like
to visit the bar, or get something to eat?
I'll have your luggage moved to a different
room."

"Sure."

"I'll notify you when the room is ready."

Mr. Tate is happy, will tell his friends,
and some of them will want to visit the
hotel.

Word-of-mouth is free advertising,
additional benefit.

The second factor in getting repeat
business is solving the problem
quickly.

Address Mr. Tate's issue promptly.
If you encounter difficulty finding
another room, go to Mr. Tate, and
keep him updated.

Chat with him for a few minutes,
and depart.

It shows that his fears, he, is
being taken care of. The hotel,
you, care.

The moment his room is ready,
advise him. Give him a
complimentary gift.

The last factor is get to know
customers.

"I'm busy, and don't have hours
to get to know customers." You
complained.

You don't have to spend hours talking
with them. Converse during the times
you see, speak, to them.

"Good morning, Mr. Tate. You sleep
well?"

Exchange pleasantries. Sometimes,
people will talk, ask questions.

The important key is you, your
staff, left a, friendly, door of
communication open.

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