How To Write An Ad

Be fair, attentive, and customers will
return.

Writing is communication. You know more
about your business, the direction it
should go then anyone. You, first, exposed
your wares to the world. The product(s) or
service(s) formed in your mind. Who else
could know the background information better?
No one explains the product or service
clearer than you.

"I'm not a writer." You complained to a
friend.

Let's look at that point.

Don't get technical as you spell-out your
offers. No one wants to know about your
struggle to find the right packaging. Or,
it will be boring, costly, to mention how
your grandmother helped finance Product B.

Simply, state the benefits, features, as if
you are talking to a friend. Be concise.
Use short and long sentences. Don't clatter.

Remember, advertising is, can be, costly.
The more you describe, the higher the bill.

Also, people are busy, stressed, and prefer
not to read paragraphs. Make your point, and
stop.

The head-line of an ad should be three to
five words long. Its job is to catch the
individual's eye, because the ad offered a
desired benefit. The ad you're presenting
must be interesting, and spark a desire,
need, in us.

It is best that your product or service reach
the right people. If your ad, for example, is
for senior citizens, and it is placed in a
college paper then your ad failed to reach its
target market.

"How do I find my target market?" You questioned.

Research is required to make sure your ad finds
its target market.

Get feed-back from forums about products or services.
You can get an idea of how well offers will be
received. Gain advice on rough spots. Sometimes,
it's advisable to discuss a version of your
business plan.

"Why just a version?" You stared at the last
sentence.

It's a safe-guard. A wise person unveils actual
plans at the right time. Some are more at ease
not talking about authentic business ideas.

There's an advantage with forums.

"Which is?" You asked.

When you introduce wares to forums, it is free
advertising, free ad.

Answer some questions before writing the ads.

How would it benefit a person to purchase your
product or service? Is your product or service
less in price than a similar product? Can
people get a deal on it? Or, order another
product, and shipping is free?

Some head-lines get attention. Buy One, Second
Free, Buy Now, Get Free Shredder, Free Trial,
It Works or Money Back, Buy Today, Free Shipping,
and Sale.

Practice with creating head-lines. After you
decide on which ads are useable, ask yourself,
would they grab your attention?

I chose the following head-line for my five
lesson fiction writing course. Learn Fiction
Writing--Five Lessons...

"Where's the benefit?" Someone asked.

The benefit is someone can learn to write
fiction in five lessons.

Sell your wares with ads that grab the
reader's attention. Those three to five
words are the head-line. The body makes
the point. Easy to understand words are
best to use.

List the benefits and/or features of
your product or service. Why should
anyone buy your product over Product C?
Why is your product/service different?
Better?

Most people look for what's in it for
me.

Most importantly, repeat business happens
when you have been fair with customers.