How To Set Yourself Apart

Be fair, attentive, and customers
will return.

The goal of any business is to set itself
apart from the competition, keep current
customers, and gain new ones.

"It isn't that easy." You blurted loud
enough for your cat to stir.

It's true that your first impression is
the most important. You'll never get the
chance to re-live the first impression, in
business or life.

The means of contact you use must
communicate, state, how better, different,
cost effective, your product or service
is. Anticipate questions, and answer them.
Put yourself in the customer's place. What
concerns would you have?

Make it clear about being available for
further questions. No question is too
small, or not worth asking. Naturally,
you provide contact numbers, again, at
the end of the correspondence.

Make sure you're addressing the correct
party. Have his/her contact information?
If not, be sure to ask for it.

"Contact information?" You asked.

Contact information is your correct
mailing address, office telephone
numbers, cellular numbers, web site
link, e-mail addresses, and other
information to make it easier to close
the deal.

Keep in touch with him/her through the
contact information. Send follow-up
letters, calls, and e-mails.

Telephone conversations are professional,
and to the point.

After talking with a person a couple times,
you'll know which form of communication he/
she prefers. Lean toward using that
particular mode.

In the world of business, set yourself
apart from the competition by sending
the additional letter, advice, answer
the same question twice, or go the extra
step to close the deal.