Price

Be fair, attentive, and customers
will return.

You offer a product(s), service(s),
for a price. You're in business
to make a profit. Or, at least,
break even.

"Suppose my customers don't want
to pay the asking price?" You
frowned, looked away.

Your product or service should
be high quality, competitive,
better. As we, all, know,
products, services, that make
one feel better, look good on,
perk one up, should cost more.

Don't be afraid to have a costly
product, service. The best costs
more, fact of life.

If a person is satisfied with it,
he/she is willing to pay the going
price. Price, for an individual,
isn't a factor when a promotional
campaign has stirred desire.

Advertise to your target market.

"Who is my target market?" You
blurted the question.

Your target market refers to the
group your advertising is directed
at. Once that's determined, spell-
out the benefits to those individuals.

The product, service, will encourage
new customers, bring repeat buys,
when people can see the benefits.

Happy customers tell others, and that
equals free advertising.

Fear shouldn't be a factor when
determining the price of a product
or service. There are no restrictions
when it comes quality, make-me-feel-
better, look good, kick-start-my-
esteem, and just-have-to-be-mine.