What Profitable Businesses Must Have

Be fair, attentive, and customers
will return.

"There are too many things to mention."
You complained to your bird.

Yes, profitable businesses involve many
factors. It can't be denied. Success follows
the inventive person, that means investing in
new product(s) and/or service(s).

You must find ways to keep your target
market coming back. Yet, a business
must attract new customers.

"How do I manage that?" You blurted.

Provide discounts to customers, send
loyal customers, free, samples, inform
them of new products that can be
purchased below cost, and fill them in
on information they can use in their
businesses. Make it clear that the below
cost on new products or services lasts
for a short time. Buy now at the introductory
price, because it'll go away in two weeks,
for example.

Pitch the idea of he/she referring others
for a rebate, or price cut on future purchases.

Happy customers tell others. The word-of-
mouth advertising spreads like a wild fire.
It's priceless, and an effective, business, tool.

Be fair and attentive to your customers.
They will be loyal, and bring you new
customers. Of course, the new customers
will tell others.

"What is the profitable business must
have?" You rolled your eyes upward.

Customers, potential customers, should
be treated with care. Your business
establishment is to deal with them
professionally, fairly.

If a product or service costs less than
what a customer paid, what should you
do?

Immediately, refund the difference, or
give him/her a credit. Certainly, bring
it to the customer's attention.

"But, if a customer gets irate, I can't
stay calm." You rolled your eyes.

Take a deep breath, two if needed.
Focus on the problem, issue, and not
the stressed customer.

Let customers know you understand,
and are willing to resolve the issue.
Assure them that the issue, problem,
will be handled. As a matter of fact, tell
them you're on it, now. Ask for time to
address it. Move away from the client,
or put him/her on hold.

It gives you time to collect your thoughts.
Still, get to the, root, cause of the customer's
problem. Enlist the help of someone
else if needed. Perhaps, you over-looked
something. Stressful moments does that.

An effective staff, employee, will tackle
a customer's problem, and solve it. Some
businesses have a person, department, to
handle issues, concerns.

Every employee must understand the
organization's goal(s), code on handling
disputes in regard to customers.

When an employee is hired, explain
what is expected, and how it is achieved.
Yes, it is a strict routine.

However, when you communicate it to
employees, allow it to come across in a
friendly tone. Employees will strive to meet
the objective(s).

Remember, pause for questions or
comments. Leave an opportunity for those
who want to exchange thoughts. Encourage
input from employees, at anytime.

All profitable businesses hold onto
patience, attentiveness, not only when
customers are smiling, but, also, as
stress grabs them by the throat. The
way you, your employees, resolve the
situation determines whether or not he/
she returns as a customer. One of the
goals is to keep, existing, customers.

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