How To Get Customers To Return

Be fair, attentive, and customers will
return.

People, in general, are short on time and
money. They are concerned about how their
money is spent, and on what.

There are numerous ads on posters, television,
at the market, store fronts, library, cars are
sporting messages to buy, and anywhere else
you look.

Customers have access to information via
the Internet. They are informed.

They will buy your product or service if
you've answered the following.

Will your product or service save me money?
Why should I buy your product or service?
How can your product or service help me?
Will it make me money? Will my life be
improved?

Answer one or more of those questions before
presenting the sales campaign. The answer(s)
must be stirred in the advertisement.

"There isn't, just, one thing." You stabbed
your eyes at the title.

You're right. There are other means to get
customers to return, but one action on your
part is essential.

Yes, new ideas, cutting-edge products or
services, faster, better technology, and
easy payment plans help repeat business.
Also, fairness, answering questions when
it's not a good time, and resolving issues
that arise with customer purchases bring
customers back.

"What brings 'em back?" You tapped three
fingers on your desk.

The secret, to keeping customers, is
consistent behavior. It pulls customers
back faster than anything else. The
principles that landed you their trust,
initially, is the glue securing,
additional, business from them.

Consistency, no matter where, is relaxing.
It's easier, better, to deal with.

Happy customers advertise for you. They
tell friends, associates, which means new
customers.

Clients, customers, mouth-to-mouth
advertising is more productive than an ad
placed by you. Mouth-to-mouth ads spread
faster. You're likely to see results with
it, first. A big advantage to you is that
it's free.

Let's look at an example.

A customer buys fresh fruits and vegetables
from your place of business. A play-area
sits in front of the store. The customer
leaves her baby there while shopping. Of
course, there's an attendant, maybe three.

The lady, when finished shopping, takes her
baby home.

The baby is tired from the trip, playing,
and takes a nap.

The mother unpacks groceries, undisturbed.
She does other duties around the house
before the baby wakes up. Perhaps, she
naps too.

The customer is happy with the consistency,
order, and flow of her day.

What would happen if the play-area was
removed?

It forces the lady to get-up earlier, or
run late for the day.

"Why?"

She'll need time to adjust her plans,
routine, before shopping.

She dislikes the time spent to find a
sitter. A sitter for her child is
expensive. Maybe, she can find a
relative to take care of the child.

She, still, has to slice time away to
arrive at the relative's house. Allow
the child to get comfortable.

By the time the customer gets to your
store, she's rushing. The customer is
cranky. Consistency is removed.

The baby cried on the way to the
relative's house. The baby felt the
mother's frustration.

The customer will look for a store
closer to where the baby-sitter lives.

At your store, she's stressed.

The ripple effect happened because
one factor was removed, and that was
consistency.

Customers will return to consistent
behavior from you, your product, or
service. The secret is using the same
principles that closed the deal on day
one. Customers will word-of-mouth
advertise for you, which brings new
customers. Customers purchase products
or services if they see benefits in
doing so.