The Advantages Of Business Cards

Be fair, attentive, and customers
will return.

The small business owner must
present him/herself professionally,
at all times.

The purpose of the business card
is to open a line of communication
with the public, your target market.
It is the first observation into what
your product or service is. The
business card gives access to your
e-mail, telephone number, cell number,
fax, and/or address.

A major advantage of having a
business card is the creditability
it affords you.

At a gathering, the topic of your
service or product is mentioned.
Several people ask for a business
card. Only, you don't have any.

It reflects badly if you have to
write your business related
information on a paper plate.

The business card is your ad.
It should show-case you, your
product or service. It should
have, only, necessary information.

The advantage of a business card
is its a tool to increase sales.
Use any business tool selectively.

The idea is to provide business
cards to people who have a high
interest in your product or
service, or to your target
market.

Of course, there isn't anything
wrong with handing out business
cards to other people. No one
can say, for sure, a specific
person will not be a potential
customer.

Your target market is teens,
for example. Other groups could
have teen relatives, and would
buy your product or service.

Person A receives your business
card, buys for another person.
It equals more sales.

The business card explains to
people how you can help them.
In this time of recession, people
are careful about what they
spend money on.

People must see a benefit before
buying your product or service.

"What will your product or service
do for me?" They will ask.

In other words, your business card
has to say specifically what
benefit(s) the product or service
offers.

The advantage of business cards
being tailored works in your favor.
The design can be unique, different
from the wallet size cards. Print
on half of the card, and leave the
other half blank. It can attract
more sales.

Finally, the advantage of carrying
them in your purse, wallet, or
pocket is a plus. There isn't
anything special needed to lift them,
or transport them in. They aren't
bulky.

In our society, it isn't uncommon to
exchange them anywhere, everywhere.
Or, give them out at random.

In conclusion, be prepared all times
to exchange, pass-out, a business
card. The business card marks
you as a professional. The advantages
of purchasing business cards out-
weighs the investment of money in them.

Successful Internet Business

Be fair, attentive, and customers
will return.

A successful Internet business
must keep in mind its target
market. I'm referring to any
product or service sold on
the Internet.

Direct your advertising at
your target market.

"Where do I find my target
market?" You tapped
your fingers on the desk.

Find your target market
by researching. Get an
idea about who they are
from forums.

Discuss your idea, part
of it, and see who responds.
The 20--35 year olds, teens,
or senior citizens? The
age group who shows an
interest in your product or
service is your target market.

Don't be afraid to try chat
rooms. It's possible to get
tips, pointers, and a new way
of looking at an old idea.
All, any, information is possible
feed-back. Sift through it to
see what's useable.

Personally, I've found chat
rooms to be a wealth of information.
A few hours spent in a chat room
helped me come-up with new ideas.
I didn't dismiss the old, but held
onto it for future use.

Every e-mail or snail mail should
list your product or service. Every
person is a potential customer.

Person A mentions you, your
product, to person B, and
the second person could become
a customer.

The word-of-mouth advertising
from person A and B spreads
like wild fire. Word-of-mouth
gives you more coverage than
a paid ad.

A happy customer is a repeat
buyer, and loyal. Every successful
Internet business strives to keep
customers informed of new products,
services, and provides information
to help them.

Sponsor contests, no shipping and
handling charge on orders over a
certain amount, promise a free gift
to the first one-hundred customers,
give away free reports, and/or ask
for suggestions to better serve them.

Sales is increased by linking to
another web site(s). Once traffic,
people, visit, your page should
inspire them to buy.

The ordering process must be
easy, and use of a credit card
smooth, secure. Everything on
it is user friendly.

Don't become frustrated,
disappointed, with yourself if
you're not making money. A
successful Internet business
isn't made in a few months.
It takes years. Often, it'll be
five or more years before
seeing a profit.

The successful Internet business
keeps its target market satisfied.
Your line of communication is
always open. E-mail with
updates, special offers, discounts,
and/or information to help them.

Make money by linking to successful
web sites. It gives your target market
options.

Of course, be open to feed-back on
your product or service, and a
successful Internet business will
be yours.