The Advantages Of Business Cards

Be fair, attentive, and customers
will return.

The small business owner must
present him/herself professionally,
at all times.

The purpose of the business card
is to open a line of communication
with the public, your target market.
It is the first observation into what
your product or service is. The
business card gives access to your
e-mail, telephone number, cell number,
fax, and/or address.

A major advantage of having a
business card is the creditability
it affords you.

At a gathering, the topic of your
service or product is mentioned.
Several people ask for a business
card. Only, you don't have any.

It reflects badly if you have to
write your business related
information on a paper plate.

The business card is your ad.
It should show-case you, your
product or service. It should
have, only, necessary information.

The advantage of a business card
is its a tool to increase sales.
Use any business tool selectively.

The idea is to provide business
cards to people who have a high
interest in your product or
service, or to your target
market.

Of course, there isn't anything
wrong with handing out business
cards to other people. No one
can say, for sure, a specific
person will not be a potential
customer.

Your target market is teens,
for example. Other groups could
have teen relatives, and would
buy your product or service.

Person A receives your business
card, buys for another person.
It equals more sales.

The business card explains to
people how you can help them.
In this time of recession, people
are careful about what they
spend money on.

People must see a benefit before
buying your product or service.

"What will your product or service
do for me?" They will ask.

In other words, your business card
has to say specifically what
benefit(s) the product or service
offers.

The advantage of business cards
being tailored works in your favor.
The design can be unique, different
from the wallet size cards. Print
on half of the card, and leave the
other half blank. It can attract
more sales.

Finally, the advantage of carrying
them in your purse, wallet, or
pocket is a plus. There isn't
anything special needed to lift them,
or transport them in. They aren't
bulky.

In our society, it isn't uncommon to
exchange them anywhere, everywhere.
Or, give them out at random.

In conclusion, be prepared all times
to exchange, pass-out, a business
card. The business card marks
you as a professional. The advantages
of purchasing business cards out-
weighs the investment of money in them.