Be fair, attentive, and customers
will return.
The, word, recession, has been thrown at you
from the President, news media, friends, and/or
associates. Rising costs, no investments by
corporations, and less money to spend signals
a recession.
Have you felt the pinch of a recession?
If you have, don't panic. Instead, plan, write
down your concerns.
"What do you mean?" You pushed your
chair back.
Take a moment to write down your options.
If you, your business, lack money, cut-back.
Find areas where you can spend less, or,
even, get rid of.
In other words, close out an area costing more
than it's producing . Work done
by that department can be shifted elsewhere.
You planned to update your equipment, for
example, but the recession happened.
Squeeze more productivity out of it until
circumstances improve. Or, purchase
almost new, replacements.
Run a business during the recession by
eliminating unnecessary expenses. It
was your practice to bring fresh bagels
to the office, every morning.
During the recession, the practice has
to be stopped. The expense adds up.
Allow what was spent on bagels to
buy supplies. Or, place the funds in
the emergency fund.
Leave stress out of the equation. Put
concerns about the economy in
perspective using common sense. This
method helps any situation.
Supplies are needed, but the bagel
funds wouldn't cover the cost. Determine
what to do.
Get a note-pad out. Answer the question
in it. Is there something the business, you,
can do without. What can you do to make-
up the difference. A, low interest, loan from
a friend, trusted family member could help
you. A sale of unneeded items would fill
the void. An auction of your old gold?
Furniture, office equipment not usable by
you, and/or any other ideas on helping your
business should be explored.
Sometimes, employees have to be
terminated for business survival. Perhaps,
when times are better, they can be re-hired.
Move out the least productive people, first.
The idea is to manufacture as much as
possible. The workers that, actually, do their
jobs should keep them. Shift, rotate, people
to where they produce more out-put.
Mack, in customer service, has poor
people skills, move him. Put him where
he does better, more efficient.
Discuss it with him. Give Mack the option
of choosing his work station, in the
organization. There's a possibility his
choice would be to leave, resign.
The organization's, your, advertising
budget requires conformity. A
recession demands less spending on it,
too.
Sit down. Decide on what area of the
advertising budget to cut. Is it your
decision to leave it alone, and find
other areas to shift funds from?
Take the resources you have, and
get more out of them. You manage a
business through a recession by being
thrifty, wise, working more hours than
usual. Focus on what you can control.
It's a waste of time, energy, to stress
about factors you have no control over.
Besides, stress will make you sick.
Use the note-pad to plan out your
day. Stick to it. It helps your
productivity, pushes distractions of
the recession away.
Put concerns about the economy in
perspective by writing down a plan
of action, cut back on spending, sell
equipment/items you'll never use,
and/or encourage employees to be
more productive. Also, make your plan
of action work for you.
Friday, May 2, 2008
How To Put Recession Concerns In Perspective
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