How To Advertise For Maximum Profit

Be fair, attentive, and customers will
return.

A small business owner's objective is to reach as many
of his/her target market as possible.

"What is target market?" You tapped on your desk-top.

Target market is the group of people an organization,
business, directs its advertising at. This group wants
or needs the product/service your business offers.

"How do I find my target market?"

Small business owners are on a budget, but
research determines, finds, your target market.

The wrong way for a small business to advertise
is before the research is done, or not doing any
research. You're throwing away money, wasting
energy, without it.

Here are some options for researching.
Small business can use forums. Forums
are free. The act of talking about your product
or service is advertising. Explain your idea for
a product or service. See how well it's received.
Take notes on the feed-back.

If you don't want your plan known, stop short
of exposing it. Or, mention a version of it. Still,
you'll get an idea of what people want, age group,
gender, and what people can afford.

Give the target market incentives to buy. Pass
on discounts to them, introductory specials, and
coupons.

Your ads must grab the reader's eyes. The
first line's job is to hold the reader's focus, and
that's the head-line. It should be up to six words.
Make the point, be clear.

A benefit should be listed in the head-line. Most
people want to know what's in it for me.

The target market will ask, "Why should I
purchase that? How's it gonna help me?"

List the benefits, and then tap on the features,
if there's enough space.

The social networking web sites are other
ways to advertise your business. Let people
know about you, your business. Those sites
have a large amount of traffic.

There's another, must have, business tool.

I'm referring to Craigslist. Craig Newmark, in
1995, used a list server to post notices about
events. The snow-ball effect happened.

People placed personal ads, job openings, and
anything you can think of with him.

Today, the traffic ranks on the level with Google
and Yahoo.

It's free to advertise, except in a few states. Still,
the fee is nominal.

"How do I access Craigslist?" Someone wanted
to know.

Type Craigslist in a search engine.

It's a good idea to browse, get comfortable with
the site.

Advertise for maximum profit using the resources
available, wisely. Type your web site address,
URL, on each e-mail sent. Or, some other information
explaining, advertising, your business.

Your nick-name, identification, should describe
your service or product. M. Glenn's Writing
Services@yahoo.com, for example.

Every letter, e-mail, group gathering, or chance
encounter mention, show-case, your product or
service.

Target your market for maximum profit by
researching. Provide incentives for your
target market. Use forums and social
networking web sites as a way to get helpful
feed-back, and free advertising.

Craigslist is a business tool for advertising.
The web site gets billions of hits. Explore
this means of getting your message out to
the target market., and it's free in most states.